Marketing, websites and apps
An app built around the job.
For your customers or your own team, built around the one or two jobs they actually do every day, not a long list of features nobody ever asked for or opens twice.
- A booking, requested
- The nearest team, notified
- A job, confirmed
- Done, logged
The problem
An app that does everything, and nothing well.
- 01
You've watched an app get built with every feature anyone suggested, and then used for almost none of them in practice.
- 02
Your team works around it with a group chat and a spreadsheet instead, because that's actually faster for them.
- 03
A customer downloads it once, can't quite find what they need, and never opens it again after that.
- 04
It cost a fair amount to build, and you're still not entirely sure what it actually does for the business.
What usually happens
- The build starts from a long feature list, rather than from the one or two jobs people actually need doing.
- It's designed the same way for every device, so it ends up feeling slightly awkward on all of them.
- Once it's launched, it's treated as finished, even as the business carries on changing around it.
- Nobody's really watching whether people actually use it, only whether it successfully launched in the first place.
How we do it
- We start from the one or two jobs it actually needs to do well, and build for those first.
- It's built for how your customers or your team actually hold their phone, not squeezed awkwardly from a website.
- You see it working, on a real phone, well before it goes anywhere near an app store.
- We watch how it's actually used once it's live, quietly, in the background, and keep improving the parts people rely on most.
How it works
The plan
- 01Show us the job
What it actually needs to do, and for whom: your customers, your team, or both.
- 02We build it
Around that job first, for you to try out properly on a real phone.
- 03It goes live and is watched
On the stores or your own systems, then improved from how it's actually being used.
Always watching
It checks itself
The app is watched closely after launch, week by week, not built once and left alone from then on for good.
- Crashes and errors, caught before most people ever notice themChecked
- Screens people consistently struggle with, flagged for a proper redesignChecked
- Features nobody uses, so effort moves toward the ones that areChecked
- How fast it loads and responds, checked on real devicesChecked
What you get
What's included
- An app for iPhone, Android or the web
- Built around the one or two jobs it needs to do
- Tested on real phones before launch
- Push notifications and updates handled
- Usage watched after launch, and improved from it
- The store listing set up and kept current
- Crash and error reporting from day one
- A plan for what gets built next, based on real use
For your IT teamThe technical side, for whoever looks after your systems.
- Built natively or cross-platform, whichever suits the job and your team's ongoing maintenance.
- Data is encrypted in transit and at rest, with access controlled by account, never a shared login.
- Connects to your existing systems, such as bookings, stock or accounts, through their own APIs.
- Crash reporting and usage analytics are built in from day one, not added later.
- You keep ownership of the store listing and the app's source code.
Questions.
Customer app, or one for our team?
Either, or both. We'll start from the job it needs to do, not the platform.
Do we need to be in the app stores?
Only if that's the right fit. Some jobs suit a web app just as well, without a store at all.
How long does it take?
It depends on the job. We'll give you a plan once we know what it needs to do.
What does it cost?
It depends on what it needs to do and for how many people. We'll set out a clear price once we know your business.
Will you keep improving it after launch?
Yes. We watch how it's actually used and improve the parts people rely on.
Goes well with
Keep going
- Marketing, websites and apps
Websites that win the work
Fast on a phone, built around what you actually sell and how people actually reach you, with a clear way to book or buy.
- Marketing, websites and apps
Online shops
Orders and payments handled properly, with stock that stays in sync everywhere you sell, so the site always matches what's actually sitting on the shelf, order after order.
- AI agents and systems
A system built around how you already work
Not a template you bend your business to fit. It's built piece by piece, starting with whichever job costs you the most, and growing once that first piece is proven.